The Heart of Siberia

Urban Lighting Show for Krasnoyarsk Territory Government Administration of the city of Krasnoyarsk supported by the Siberian Coal Energy Company

The main task was to transform the urban environment of the Krasnoyarsk city center and to turn it into a recreation place. The multimedia show was designed and developed to make an accent on the existing architectural and cultural sightseeing objects and to become another one. Pedestrian bridge, art museum and concert hall are meant to work as one instrument and to broadcast some clear and transparent impressions, connected to the Krasnoyarsk region and its highlights.

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The Heart of Siberia Urban Lighting Show Press Releases

Press releases tailored for The Heart of Siberia are available in the languages: English.

The Heart of Siberia Urban Lighting Show Media Articles

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Unique Properties

This urban environment project transformed the center of Krasnoyarsk from unfavorable and criminogenic into a place for walking and recreation. It also became the first stationary light&sound show in Russia. The technical goal was to program a dynamic illumination system at the 540m long pedestrian bridge, museum center and concert hall working together as one. The show is supported by original sound and striking visual content based on dynamic light solutions and spectacular optical illusions.

Tags

Urban design, lighting, light show, dynamic light, sound show

Production Technology

The lighting system includes over 15,000 RGBW-controlled pixels, 2,000 linear RGBW lamps and 2 LED media facades. They form a system of more than 200 DMX universes with over 100,000 DMX addresses managed by 100 custom automation cabinets. There are several scenarios of its work, launched automatically according to the schedule. If needed, they can be changed or launched remotely. The technical solution withstands harsh winters with strong winds and temperature up to -40 degrees Celsius.

Design Challenge

The most difficult task was to translate and interpret the content from the visual language to the dots and lamps on the bridge. Video shows us the whole and indivisible wave but in the reality it is made of thousands of tiny lamps scattered along the bridge cables.

Project Duration

The project started in September 2019 in Krasnoyarsk, Russia and is still running during the city holidays.

Operation Flow

The main goal of this project was to transform the urban environment of the Krasnoyarsk city center from the unpleasant place, which doesn’t inspire people into a recreation zone for walking and leisure. Nowadays the reality shows, how the center of Krasnoyarsk is changing and becomes more and more favorable and beloved by local people and tourists from Russia and other countries. The show “The Heart of Siberia” become a sightseeing and one of the visiting card of the city.

Research

Research started with list of the main locations and themes, connected with the Krasnoyarsk Krai. The show is divided into 9 chapters, each one represents immanent subject of the Krasnoyarsk region: Yenisei river (blue color); Taiga, the boreal forest (green); Gold Rush (golden); Heart of Siberia as the synonym of Krasnoyarsk (red); Steel Mill (orange sparks); Krasnoyarsk Pillars (yellow and orange); Krasnoyarsk Hydroelectric Power Station (light blue); mountains (purple); snow and ice (icy).

Inspiration

The plot of the show reflects genius loci of the city, its natural surroundings and unique features. Due to the physical limitations of the working surfaces it was impossible to display realistic images on the architectural objects except media facades, so the show is based on the emotional design concept with the associative color and visual row, containing symbols of Krasnoyarsk, such as the Yenisei river, Krasny Yar, Krasnoyarsk Pillars etc.

Project Overview

The Heart of Siberia Urban Lighting Show has been a Bronze winner in the Lighting Products and Fixtures Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Pitch Bureau.

Bronze Recognition

Pitch Bureau was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work The Heart of Siberia Urban Lighting Show.

Pitch Bureau Press Releases

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The Heart of Siberia: A Spectacular Urban Lighting Show in Krasnoyarsk

Pitch Bureau Unveils "The Heart of Siberia" Urban Lighting Show in Krasnoyarsk, Russia

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