Hailuo
In-Ear Headphone for Xiaomi
Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Instead of showing the product image, this packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of the product. Therefore, the whole image embossed on the surface to make the real feeling of the nautilus. Meanwhile, the silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings. Due to the number of accessories and wires, the draw-out box structurally contains two layers.
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Hailuo by Xiaomi
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In Ear Headphone by Xiaomi
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Xiaomi Hailuo
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Xiaomi In Ear Headphone
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Hailuo In-Ear Headphone Press Releases
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Hailuo In-Ear Headphone Media Articles
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Unique Properties
Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Tags
Headphone, shell, black, packaging, technology
Production Technology
The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge
Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Project Duration
December 2019 Beijing and finished in February in Beijing, China.
Operation Flow
To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Research
Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration
A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Image Credits
Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Project Overview
Hailuo In-Ear Headphone has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Xiaomi was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Hailuo In-Ear Headphone.
Xiaomi Press Releases
Access a rich repository of press releases on Xiaomi, offered to press and media professionals for unrestricted use in their stories. Instantly access 9 press releases, available exclusively for journalists.
Hailuo: Xiaomi Unveils Mi Quad Driver In-Ear Headphone Packaging Inspired by Nautilus Shell
Xiaomi introduces the Mi Quad Driver In-Ear Headphone packaging, inspired by the nautilus shell, delivering clear, delicate, and multi-dimensional sound. Beijing, China - February 2020
Xiaomi Newsroom
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