Sports Bluetooth Headset
Mi Sports Bluetooth Headset Mini

Sports Bluetooth Headset for Xiaomi

Emoji is an amazing way of communication – a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions, making an otherwise low-profile product much more interesting, and much easier to resonate with its young users.

Xiaomi 2020 Enterprise Iron Press Kit № 89167

Download Press Kit № 89167

Download Press Kit № 89167 Sports Bluetooth Headset for Xiaomi by Xiaomi to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Mi Emoji by Xiaomi
Mi Emoji by Xiaomi

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Consult the Image Credits Section for information on photo credits.

Sports Bluetooth Headset by Xiaomi
Sports Bluetooth Headset by Xiaomi

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Xiaomi Mi Emoji
Xiaomi Mi Emoji

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Xiaomi Sports Bluetooth Headset
Xiaomi Sports Bluetooth Headset

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

XiaomiBrand Logo
XiaomiBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Mi Xiaomi Corporate Logo
Mi Xiaomi Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Design Newswire
Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset Press Releases

Access press releases crafted for Mi Sports Bluetooth Headset Mini in these languages: English.


Press Kit
Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset Media Articles

Access our collection of Mi Sports Bluetooth Headset Mini articles, ready for use and offered in languages: Chinese (Mandarin), Hindi, Korean, Turkish, Arabic (Standard), Indonesian, Italian, German, Dutch, French, Portuguese, Japanese, Russian, English and Spanish.


Unique Properties

This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.

Tags

Handset, electronic, emoji, packaging, colorful

Production Technology

The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller. material: Paper, PET

Design Challenge

As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.

Project Duration

The project started in April 2018 and finished in April 2019 in Beijing, China

Operation Flow

Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.

Research

Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.

Inspiration

In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.

Image Credits

Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge

Project Overview

Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Xiaomi was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset.

DesignPRWire
Xiaomi Press Releases

Attention press members and journalists: We offer a collection of press releases on Xiaomi and their notable work, available for your unrestricted use. For immediate journalistic use: 9 press releases are available right now.


Introducing Mi Sports Bluetooth Headset Mini: Where Emoji Meets Technology

Xiaomi Unveils Mi Sports Bluetooth Headset Mini, Designed to Speak the Language of the Younger Generation


Newsroom
Xiaomi Newsroom

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You are currently viewing Media Showcase № 89167. Xiaomi's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing Press Kit / Media Showcase 89167 on Mi Sports Bluetooth Headset Mini. For more details, access Newsroom 249515.

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