Mi Bluetooth Headset Mini
Bluetooth Headset for Xiaomi
This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
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Mi Musician by Xiaomi
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Bluetooth Headset by Xiaomi
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Xiaomi Mi Musician
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Xiaomi Bluetooth Headset
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Mi Bluetooth Headset Mini Bluetooth Headset Press Releases
For Mi Bluetooth Headset Mini, find press releases in a variety of languages: English.
Mi Bluetooth Headset Mini Bluetooth Headset Media Articles
Access our collection of Mi Bluetooth Headset Mini articles, ready for use and offered in languages: Spanish, English, Turkish, Arabic (Standard), Indonesian, Korean, Italian, German, French, Portuguese, Dutch, Japanese, Russian, Chinese (Mandarin) and Hindi.
Unique Properties
The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Tags
Handset, electronic, packaging, colorful, musician
Production Technology
The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller. material: Paper, PET
Design Challenge
As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Project Duration
The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow
The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Research
Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration
In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Image Credits
Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Project Overview
Mi Bluetooth Headset Mini Bluetooth Headset has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Xiaomi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mi Bluetooth Headset Mini Bluetooth Headset.
Xiaomi Press Releases
Media members, dive into our press releases on Xiaomi's work, ready for you to use and enhance your journalistic content. Journalists can access 9 press releases immediately, ready for your use.
Introducing Mi Bluetooth Headset Mini: A Creative and Personified Design
Xiaomi Unveils Mi Bluetooth Headset Mini, a Unique and Creative Approach to Low-Profile Products
Xiaomi Newsroom
Xiaomi Newsroom is your gateway to exploring acclaimed design and award-winning works.
