Mi Watch Li Bai
Smart Watch for Xiaomi
The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears which reflects that time is like water flowing away quickly. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
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Smart Watch by Xiaomi
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Xiaomi Smart Watch
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Mi Watch Li Bai Smart Watch Press Releases
Discover our press releases for Mi Watch Li Bai available in the following languages: English.
Mi Watch Li Bai Smart Watch Media Articles
Explore our ready-to-use articles on Mi Watch Li Bai, available in multiple languages: Spanish, English, Japanese, Russian, Turkish, Korean, Dutch, Indonesian, Arabic (Standard), Chinese (Mandarin), Italian, German, French, Portuguese and Hindi, for your feature stories.
Unique Properties
The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Tags
Smart watch, packaging, 3D hologram, black, technology
Production Technology
The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge
The packaging design of Mi Watch stands out its characteristics of high technology.
Project Duration
December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow
The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Research
Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration
Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Image Credits
Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Project Overview
Mi Watch Li Bai Smart Watch has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Xiaomi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mi Watch Li Bai Smart Watch.
Xiaomi Press Releases
Media members, dive into our press releases on Xiaomi's work, ready for you to use and enhance your journalistic content. 9 press releases are now available for immediate access by journalists.
Introducing Mi Watch Li Bai: Xiaomi Unveils a High-Tech Smart Watch with Innovative Packaging Design
Xiaomi introduces Mi Watch Li Bai, a smartwatch with a customized version of Wear OS, featuring a 3D hologram packaging design that reflects the high-tech nature of the product. The packaging aims to impress customers with its innovative approach and attention to detail. This groundbreaking smartwatch is set to revolutionize the wearable technology industry.
Xiaomi Newsroom
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