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Our PepsiCo Design and Innovation press releases are ready in languages: English, for your convenience.
Utilize our prepared articles to feature PepsiCo Design and Innovation, available in the languages: Spanish, Japanese, Chinese (Mandarin), Italian, Portuguese, English, French, Dutch, Indonesian, Hindi, Russian, German, Arabic (Standard), Turkish and Korean.
Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Packaging, Beverage
The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
PepsiCo Design and Innovation Beverage has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work PepsiCo Design and Innovation Beverage.
For journalists seeking engaging content: Explore our press releases featuring PepsiCo Design and Innovation's work, freely available for incorporation into your stories. Unlock 50 press releases now, directly accessible to journalists.
PepsiCo Design & Innovation unveils the modernized visual identity of Evervess Soda Water, inspired by the product's legacy and the Chinese market, aiming to communicate lightness and refreshment.
Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
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