PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

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Download Press Kit № 118921 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi New Year 2020 by PepsiCo Design and Innovation

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Beverage by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Pepsi New Year 2020

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PepsiCo Design and Innovation Beverage

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PepsiCo Design amp Innovation Brand Logo

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PepsiCo Design and Innovation Beverage Press Releases

Discover our press releases for PepsiCo Design and Innovation available in the following languages: English.

PepsiCo Design and Innovation Beverage Media Articles

Utilize our prepared articles to feature PepsiCo Design and Innovation, available in the languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French, Dutch, English, Spanish, Turkish, Portuguese, Italian, Arabic (Standard) and Hindi.

Unique Properties

This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.

Tags

Packaging, Beverage

Inspiration

Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.

Project Overview

PepsiCo Design and Innovation Beverage has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work PepsiCo Design and Innovation Beverage.

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. 50 press releases are now available for immediate access by journalists.

Pepsi Unveils Limited Edition New Year 2020 Can Designs

PepsiCo Design & Innovation celebrates the New Year with limited edition can designs in Russia

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.