Pepsi X SHFW by PepsiCo Design and Innovation innovative beverage

Pepsi X SHFW

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Silver Press Kit № 118931

Download Press Kit № 118931

Download Press Kit № 118931 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi SHFW by PepsiCo Design and Innovation

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Beverage by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Pepsi SHFW

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design amp Innovation Brand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

Pepsi X SHFW Beverage Press Releases

Availability alert: Press releases for Pepsi X SHFW in languages including English.

Pepsi X SHFW Beverage Media Articles

We provide articles ready for publication on Pepsi X SHFW, offered in several languages: Arabic (Standard), Hindi, Turkish, Portuguese, Dutch, Korean, Spanish, English, Italian, German, French, Indonesian, Japanese, Russian and Chinese (Mandarin).

Unique Properties

For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.

Inspiration

The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.

Project Overview

Pepsi X SHFW Beverage has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Pepsi X SHFW Beverage.

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Journalists can access 50 press releases immediately, ready for your use.

Pepsi X SHFW Limited Edition Can Unveiled at Shanghai Fashion Week

PepsiCo Design & Innovation presents the limited edition can at Shanghai Fashion Week, celebrating diversity and self-expression

PepsiCo Design and Innovation Newsroom

Unlock a treasure trove of award-winning designs by accessing PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 118931. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. This is Press Kit / Media Showcase 118931 featuring the Pepsi X SHFW. For more in-depth materials, see Newsroom 133313.