PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.
Download Press Kit № 118923
Download Press Kit № 118923 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention enterprise|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Pepsi Chinas People Daily New Media by PepsiCo Design and Innovation
Download 1800 Pixels JPEG Image.
Beverage by PepsiCo Design and Innovation
Download 1800 Pixels JPEG Image.
PepsiCo Design and Innovation Pepsi Chinas People Daily New Media
Download 1800 Pixels JPEG Image.
PepsiCo Design and Innovation Beverage
Download 1800 Pixels JPEG Image.
PepsiCo Design amp Innovation Brand Logo
Download 1800 Pixels JPEG Image.
PepsiCo Design and Innovation Beverage Press Releases
Access press releases crafted for PepsiCo Design and Innovation in these languages: English.
PepsiCo Design and Innovation Beverage Translations
Our PepsiCo Design and Innovation translations are now available in a wide range of languages: Банка для напоїв UK, געטראַנק-קען YI, Ундааны лааз MN, Drikkeboks NB, Içgi Gutusy TK, བཏུང་བའི་ལྕགས་ཏིན། BO, 飲品罐 ZY, Drankblikkie AF, Кен за напитки BG, Edari-lata EU, Бляшанка для напою BE, قوطی نوشیدنی FA, Nápojová plechovka CS, פחית משקה HE, Bwat Bwason HT, પીણાનું કેન GU, Сусын банкасы KK, Icupa ry'Ikinyobwa RW, Суусундук банкасы KY, სასმელის ქილა KA, Lata sa Ilimnon CEB, Gaba reChinwiwa SN, Apa Meainu SM, Qutîya Vexwarinê KU, ກະປ໋ອງເຄື່ອງດື່ມ LO, ബിവറേജ് ക്യാൻ ML, Kini Mea Inu HAW, Kanaçe Pijesh SQ, Cana Deoch GD, Joogipurk ET, กระป๋องเครื่องดื่ม TH, Κουτί Αναψυκτικού EL, Gedrénksdous LB, Kaléng Inuman SU, Эчемлек банкасы TT, مشروب جو دٻو SD, Kēne Inu MI, ਪੀਣ ਵਾਲੇ ਪਦਾਰਥ ਦਾ ਕੈਨ PA, Tin Minuman MS, ପାନୀୟ କ୍ୟାନ୍ OR, Agolo Ohun Mímu YO, Chitini cha Chakumwa NY, Dzēriena bundža LV, Bidon de bevenda OC, កំប៉ុងភេសជ្ជៈ KM, Qasacad Cabitaan SO, Latta di Bevanda CO, Drankblikje FY, Drikkeboks NO, Drikkevaredåse DA, Limenka za piće BS, ئىچىملىك بانكىسى UG, పానీయ డబ్బా TE, Llauna de beguda CA, Puszka na napój PL, Can Diod CY, Italdoboz HU, ဖျော်ရည်သံဗူး MY, Upyana Latakuna QU, पेय पदार्थको क्यान NE, Landa tax-Xorb MT, බීම කෑන් එක SI, Kaleng Ombenan JV, Kopo la Kinywaji SW, Dryckesburk SV, पेय पदार्थ का कैन HI, পানীয়ের ক্যান BN, Банка для напитка RU, مشروب کا کین UR, Kaleng Minuman ID, Getränkedose DE, İçecek Kutusu TR, 饮料罐 ZH, Lata de bebida ES, علبة مشروبات AR, Canette de boisson FR, Lata de Bebida PT, 飲料缶 JA, 음료 캔 KO, Lattina per bevande IT, Beverage Can EN, የመጠጥ ቆርቆሮ AM, د څښاک کنسرو (قوطۍ) PS, Drankblik NL, ಪಾನೀಯ ಕ್ಯಾನ್ KN, Vas Potionis LA, Limenka za piće SR, Canna Dí GA, Ikani Yesiphuzo ZU, Gwangwanin Abin Sha HA, Limenka za piće HR, பானக் கேன் TA, Doză de băutură RO, İçki Qutusu AZ, Trinkaĵa Ladskatolo EO, Lata ng Inumin TL, Kev Kaus Dej Haus HMN, Lata Y'u rekoha GN, Juomatölkki FI, Ichimlik bankasi UZ, Gėrimo skardinė LT, Lata de Bebida GL, Ըմպելիքի տարա (թիթեղյա բանկա) HY, Лименка за пијалак MK, পানীয় কেন AS, Lon Nước Giải Khát VI, ናይ መስተ ታኒካ TI, Pločevinka za pijačo SL, पेयधातुपात्रम् SA, Mkpọ Ihe Ọṅụṅụ IG, Inkonkxa Yesiselo XH, Lekotikoti la Seno ST, Nápojová plechovka SK, Vata Fisotro MG, Банкаи нӯшокӣ TG, शीतपेय कॅन MR, Drykkjardós IS, for global reach.
PepsiCo Design and Innovation Beverage Media Articles
Ready-to-feature articles on PepsiCo Design and Innovation are available in these languages: Italian, Hindi, Turkish, Arabic (Standard), Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, German, French, Portuguese and Dutch, for your convenience.
Unique Properties
Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
Tags
Packaging, Beverage
Inspiration
COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
Project Overview
PepsiCo Design and Innovation Beverage has been a Platinum winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Image Credits
For design images and photos please credit PepsiCo Design and Innovation.
Platinum Recognition
PepsiCo Design and Innovation was recognized with the coveted Platinum A' Design Award in 2021, a testament to excellence of their work PepsiCo Design and Innovation Beverage.
PepsiCo Design and Innovation Press Releases
Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 61 press releases are available right now.
PepsiCo Design & Innovation Honors Everyday Heroes with Commemorative Can Designs
PepsiCo Design & Innovation collaborates with Chinas People Daily New Media to pay tribute to frontline workers with the Everyday Heroes campaign
PepsiCo Design and Innovation Newsroom
Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.
