Tinkoff Investment
Advertising Video for Blaster Studio
Designers task was to attract the attention of a viewer, and they decided to do this with a memorable character. They thought for a long time how to portray lazy money and eventually turned to George Washington. The created character turned out to be quite unusual taking into consideration that this was an advertising for bank service. Designers used a rather complex animation technique that included elements of cel animation and cutout animation. They were delighted with working with this bank. Clients were ready to listen to them and agreed to use a rather bold image in their advertising.
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Tinkoff Investment Lazy Money by Blaster Studio
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Advertising Video by Blaster Studio
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Blaster Studio Tinkoff Investment Lazy Money
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Blaster Studio Advertising Video
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Blaster StudioBrand Logo
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Tinkoff Investment Advertising Video Press Releases
Press resources for Tinkoff Investment are offered in several languages: English.
Tinkoff Investment Advertising Video Media Articles
Explore our ready-to-use articles on Tinkoff Investment, available in multiple languages: Korean, Indonesian, English, Italian, French, Portuguese, Japanese, Russian, Chinese (Mandarin), Spanish, Turkish, Dutch, Arabic (Standard), Hindi and German, for your feature stories.
Unique Properties
Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual. In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Tags
video, 2d animation, animation, character, advertising video
Production Technology
Cel animation, cutout animation, Adobe After Effects compositing
Project Duration
Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow
Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Inspiration
A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero. Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Overview
Tinkoff Investment Advertising Video has been a Bronze winner in the Movie, Video and Animation Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Blaster Studio.
Bronze Recognition
Blaster Studio was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Tinkoff Investment Advertising Video.
Blaster Studio Press Releases
Our press releases on Blaster Studio and their work are made freely available for press members looking to add depth to their content. Instantly access 1 press releases, available exclusively for journalists.
Tinkoff Investment Advertising Video Featuring Unconventional George Washington Character Wins Bronze A' Design Award
Blaster Studio's Tinkoff Investment Advertising Video, featuring an unconventional portrayal of George Washington, wins Bronze A' Design Award in 2022
Blaster Studio Newsroom
Explore Blaster Studio Newsroom to uncover award-winning design projects and more.
