Guo Nian Hao
Packaging for Xiaohongshu
Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.
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New Year Gift Box by REDesign Xiaohongshu Team
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Packaging by REDesign Xiaohongshu Team
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REDesign Xiaohongshu Team New Year Gift Box
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REDesign Xiaohongshu Team Packaging
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Guo Nian Hao Packaging Press Releases
Our Guo Nian Hao press releases are ready in languages: English, for your convenience.
Guo Nian Hao Packaging Translations
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Guo Nian Hao Packaging Media Articles
Access our collection of Guo Nian Hao articles, ready for use and offered in languages: Japanese, Russian, Hindi, Chinese (Mandarin), Spanish, English, Turkish, Arabic (Standard), German, Portuguese, Indonesian, Italian, Korean, French and Dutch.
Unique Properties
Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red". The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu. According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Tags
Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Production Technology
Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Design Challenge
The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Project Duration
The project was launched in Shanghai in JAN 2022.
Operation Flow
Gifts could only be found after tearing off the riddle sealed on the cover.
Research
According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspiration
Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival. This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Image Credits
REDstudio@Xiaohongshu,Shanghai Ya Li, Yuqi Wang, Xiaocheng Liu
Project Overview
Guo Nian Hao Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
REDesign@Xiaohongshu Team was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Guo Nian Hao Packaging.
REDesign@Xiaohongshu Team Press Releases
Explore the world of REDesign@Xiaohongshu Team through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 1 press releases today.
REDesign@Xiaohongshu Team Unveils "Guo Nian Hao" Packaging Design for Chinese New Year
REDesign@Xiaohongshu Team introduces "Guo Nian Hao," a packaging design inspired by the legend of the Spring Festival, aiming to pass on New Year traditions to the younger generation through an innovative combination of legends and stories. The project was launched in Shanghai in JAN 2022.
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