Packaging
Guo Nian Hao

Packaging for Xiaohongshu

Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.

REDesign@Xiaohongshu Team 2023 Agency Iron Press Kit № 142120

Download Press Kit № 142120

Download Press Kit № 142120 Packaging for Xiaohongshu by REDesign@Xiaohongshu Team to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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New Year Gift Box  by REDesign Xiaohongshu Team
New Year Gift Box by REDesign Xiaohongshu Team

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

Packaging by REDesign Xiaohongshu Team
Packaging by REDesign Xiaohongshu Team

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

REDesign Xiaohongshu Team New Year Gift Box
REDesign Xiaohongshu Team New Year Gift Box

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

REDesign Xiaohongshu Team Packaging
REDesign Xiaohongshu Team Packaging

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

XiaohongshuBrand Logo
XiaohongshuBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Design Newswire
Guo Nian Hao Packaging Press Releases

For Guo Nian Hao, find press releases in a variety of languages: English.


Language Icon
Guo Nian Hao Packaging Translations

Guo Nian Hao in your language: we provide project translations across multiple languages: 包装 AF, 包装 SQ, 包装 AM, 包装 AR, 包装-Ը HY, 包装 AZ, 包装 EU, 包装 BE, 包装 BN, 包装 BS, 包装 BG, 包装 MY, 包装 CA, Ang 包装 CEB, 包装 NY, 包裝 ZY, 包装 ZH, 包装 CO, 包装 HR, 包装 CS, 包装 DA, 包装 NL, 包装 EO, 包装 ET, 包装 FI, 包装 FR, 包装 GD, 包装 GL, 包装 KA, 包装 DE, Το 包装 EL, 包装 GU, 包装 HT, 包装 HA, 包装 HAW, 包装 HE, 包装 HI, 包装 HMN, A 包装 HU, 包装 IS, 包装 IG, 包装 ID, 包装 GA, 包装 IT, は包装 JA, 包装 JV, 包装 KN, 包装 KK, 包装 KM, 包装 RW, 包装은 KO, 包装 KU, 包装 KY, 包装 LO, Packaging LA, 包装 LV, 包装 LT, 包装 LB, 包装 MK, 包装 MG, 包装 MS, 包装 ML, 包装 MT, Te 包装 MI, 包装 MR, 包装 MN, 包装 NE, 包装 NO, 包装 OR, 包装 PS, 包装 FA, 包装 PL, 包装 PT, 包装 PA, 包装 RO, 包装 RU, 包装 SM, 包装 SR, 包装 SN, 包装 SD, 包装 SI, 包装 SK, 包装 SL, 包装 SO, 包装 ST, 包装 ES, 包装 SU, 包装 SW, 包装 SV, Ang 包装 TL, 包装 TG, 包装 TA, 包装 TT, 包装 TE, 包装 TH, Ambalaj TR, Pack TK, 包装 UK, 包装 UR, Pack UG, Lín UZ, 包装 VI, 包装 CY, 包装 FY, 包装 XH, 包装 YI, 包装 YO, I-包装 ZU, 包装 EN.


Press Kit
Guo Nian Hao Packaging Media Articles

Our Guo Nian Hao articles are prepped and available in these languages: Japanese, Russian, Hindi, Chinese (Mandarin), Spanish, English, Turkish, Arabic (Standard), German, Portuguese, Indonesian, Italian, Korean, French and Dutch, ready for your use.


Unique Properties

Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red". The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu. According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.

Tags

Packaging Design, Chinese new year, Gift box, Nian, Recyclable material

Production Technology

Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.

Design Challenge

The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.

Project Duration

The project was launched in Shanghai in JAN 2022.

Operation Flow

Gifts could only be found after tearing off the riddle sealed on the cover.

Research

According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"

Inspiration

Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival. This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.

Image Credits

REDstudio@Xiaohongshu,Shanghai Ya Li, Yuqi Wang, Xiaocheng Liu

Project Overview

Guo Nian Hao Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

REDesign@Xiaohongshu Team was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Guo Nian Hao Packaging.

DesignPRWire
REDesign@Xiaohongshu Team Press Releases

Access a rich repository of press releases on REDesign@Xiaohongshu Team, offered to press and media professionals for unrestricted use in their stories. Journalists, gain instant access to 1 press releases today.


REDesign@Xiaohongshu Team Unveils "Guo Nian Hao" Packaging Design for Chinese New Year

REDesign@Xiaohongshu Team introduces "Guo Nian Hao," a packaging design inspired by the legend of the Spring Festival, aiming to pass on New Year traditions to the younger generation through an innovative combination of legends and stories. The project was launched in Shanghai in JAN 2022.


Newsroom
REDesign@Xiaohongshu Team Newsroom

Discover outstanding design and award-winning initiatives in the REDesign@Xiaohongshu Team Newsroom.

You are currently viewing Media Showcase № 142120. Uncover the depth of REDesign@Xiaohongshu Team's achievements in their newsroom, featuring everything from high-res images to detailed interviews. This is Press Kit / Media Showcase 142120 featuring the Guo Nian Hao. For more in-depth materials, see Newsroom 333700.

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