Haokan City

Web Platform for Baidu Online Network Technology. Beijing

Haokan City is an online and offline video creation activity focusing on city brands. Taking cultural inheritance and heritage protection as the main point, it carries out the layout and visual upgrade of rejuvenating traditional culture from creation guidance, and creative collection, by video platform content ecology. It encourages young creators to explore and spread their own traditional culture and realizes the combination of urban cultural genes and new communication.

Download Press Kit № 146901

Download Press Kit № 146901 Web Platform for Baidu Online Network Technology. Beijing by Baidu Online Network Technology. Beijing to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention enterprise|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Haokan City by Baidu Online Network Technology Beijing

Download 1800 Pixels JPEG Image.

Web Platform by Baidu Online Network Technology Beijing

Download 1800 Pixels JPEG Image.

Baidu Online Network Technology Beijing Haokan City

Download 1800 Pixels JPEG Image.

Baidu Online Network Technology Beijing Web Platform

Download 1800 Pixels JPEG Image.

Baidu Online Network Technology BeijingBrand Logo

Download 1800 Pixels JPEG Image.

Haokan City Web Platform Press Releases

Availability alert: Press releases for Haokan City in languages including English.

Haokan City Web Platform Media Articles

Our Haokan City articles are prepped and available in these languages: Korean, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), English, German, French, Portuguese, Spanish, Dutch, Indonesian, Italian and Hindi, ready for your use.

Unique Properties

HAOKAN CITY is an online and offline video creation activity focusing on city brands. Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.

Tags

Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline

Production Technology

With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.

Design Challenge

Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.

Project Duration

Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.

Operation Flow

Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques. Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.

Research

With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.

Inspiration

The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance. Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.

Project Overview

Haokan City Web Platform has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Baidu Online Network Technology. Beijing.

Bronze Recognition

Baidu Online Network Technology. Beijing was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Haokan City Web Platform.

Baidu Online Network Technology. Beijing Press Releases

Media members, dive into our press releases on Baidu Online Network Technology. Beijing's work, ready for you to use and enhance your journalistic content. Instantly access 6 press releases, available exclusively for journalists.

Introducing Haokan City: A Unique Online and Offline Video Creation Activity

HAOKAN CITY by Baidu Online Network Technology. Beijing is a modern video creation and communication platform that integrates traditional culture with innovative expression techniques, aiming to promote cultural identity and inheritance among young creators.

Baidu Online Network Technology. Beijing Newsroom

Access Baidu Online Network Technology. Beijing Newsroom for exclusive insights into distinguished design and laureled projects.