Doritos W and Y by PepsiCo Design and Innovation innovative food packaging

Doritos W and Y

Food Packaging for PepsiCo Design and Innovation

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.

PepsiCo Design and Innovation 2023 Agency Iron Press Kit № 149719

Download Press Kit № 149719

Download Press Kit № 149719 Food Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Doritos W and Y by PepsiCo Design and Innovation

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Food Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Doritos W and Y

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Doritos W and Y Food Packaging Press Releases

Availability alert: Press releases for Doritos W and Y in languages including English.

Doritos W and Y Food Packaging Media Articles

We provide articles ready for publication on Doritos W and Y, offered in several languages: Arabic (Standard), Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Indonesian, Spanish, English, Korean, Hindi and Turkish.

Unique Properties

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.

Inspiration

The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Project Overview

Doritos W and Y Food Packaging has been a Iron winner in the Limited Edition and Custom Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Doritos W and Y Food Packaging.

PepsiCo Design and Innovation Press Releases

Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. 50 press releases are now available for immediate access by journalists.

Doritos W and Y Packaging Pays Tribute to Wisin & Yandel's Final Tour

PepsiCo Design & Innovation Unveils Limited Time Offer Packaging for Wisin & Yandel's Farewell Tour

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 149719. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. This is Press Kit / Media Showcase 149719 featuring the Doritos W and Y. For more in-depth materials, see Newsroom 133313.