Gatorade Fuel Rover by PepsiCo Design and Innovation innovative sports and beverage

Gatorade Fuel Rover

Sports and Beverage for PepsiCo Design and Innovation

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

PepsiCo Design and Innovation 2023 Agency Bronze Press Kit № 150636

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Download Press Kit № 150636 Sports and Beverage for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Gatorade Fuel Rover by PepsiCo Design and Innovation

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Sports and Beverage by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Gatorade Fuel Rover

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PepsiCo Design and Innovation Sports and Beverage

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Gatorade Fuel Rover Sports and Beverage Press Releases

For Gatorade Fuel Rover, find press releases in a variety of languages: English.

Gatorade Fuel Rover Sports and Beverage Media Articles

Our Gatorade Fuel Rover articles are prepped and available in these languages: Spanish, German, Turkish, Korean, Arabic (Standard), Japanese, Russian, English, Chinese (Mandarin), French, Italian, Indonesian, Dutch, Hindi and Portuguese, ready for your use.

Unique Properties

The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

Design Challenge

Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field. Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.

Inspiration

Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Project Overview

Gatorade Fuel Rover Sports and Beverage has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Gatorade Fuel Rover Sports and Beverage .

PepsiCo Design and Innovation Press Releases

Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. 50 press releases are now available for immediate access by journalists.

Gatorade Fuel Rover Redefines Sideline Hydration with Innovative Design

PepsiCo Design and Innovation Introduces the Gatorade Fuel Rover, Revolutionizing Sideline Hydration for Sports Teams

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

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