Lay's Love by PepsiCo Design and Innovation innovative packaging

Lay's Love

Packaging for PepsiCo Design and Innovation

What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.

PepsiCo Design and Innovation 2022 Agency Bronze Press Kit № 137230

Download Press Kit № 137230

Download Press Kit № 137230 Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lay 039 s Love by PepsiCo Design and Innovation

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

PepsiCo Design and Innovation Lay 039 s Love

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

PepsiCo Design and Innovation Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Lay's Love Packaging Press Releases

Access press releases crafted for Lay's Love in these languages: English.

Lay's Love Packaging Media Articles

Our articles on Lay's Love, prepared for immediate use, are offered in several languages, including Spanish, German, Japanese, Turkish, Italian, Dutch, English, Arabic (Standard), Korean, Indonesian, Russian, Chinese (Mandarin), French, Portuguese and Hindi.

Unique Properties

What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.

Inspiration

Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

Project Overview

Lay's Love Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Lay's Love Packaging.

PepsiCo Design and Innovation Press Releases

Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. 50 press releases are now available for immediate access by journalists.

Lay's Love: Celebrating Relationships with Limited Edition Flavors

PepsiCo Design & Innovation Introduces Lay's Love Packaging

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 137230. PepsiCo Design and Innovation's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. This is Press Kit / Media Showcase 137230 featuring the Lay's Love. For more in-depth materials, see Newsroom 133313.