Packaging
Jiao Yu Gin

Packaging for Laizhou Distillery

This localised gin packaging gives customers a pleasant and relaxing drinking experience. The main body of the package showcases the aesthetic characteristics of the traditional bamboo weaving culture of the Ba Shu style combined with the modern, sophisticated art style. The bamboo weaving element and raw material labelling also express the brand concept of Natural as Nature. While ensuring an attractive appearance, using bamboo paper and oak cork also rejuvenates environmental sustainability.

Laizhou Distillery 2024 Agency Silver Press Kit № 154181

Download Press Kit № 154181

Download Press Kit № 154181 Packaging for Laizhou Distillery by Laizhou Distillery to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Jiao Yu Gin by Laizhou Distillery
Jiao Yu Gin by Laizhou Distillery

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. To identify photo contributors, visit the Image Credits Section.

Packaging by Laizhou Distillery
Packaging by Laizhou Distillery

Download 1800 Pixels JPEG Image.

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Laizhou Distillery Jiao Yu Gin
Laizhou Distillery Jiao Yu Gin

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Laizhou Distillery Packaging
Laizhou Distillery Packaging

Download 1800 Pixels JPEG Image.

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Laizhou DistilleryBrand Logo
Laizhou DistilleryBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Design Newswire
Jiao Yu Gin Packaging Press Releases

Discover our press releases for Jiao Yu Gin available in the following languages: English.


Press Kit
Jiao Yu Gin Packaging Media Articles

Utilize our prepared articles to feature Jiao Yu Gin, available in the languages: Arabic (Standard), Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Turkish, Korean and Russian.


Unique Properties

Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.

Tags

Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients

Production Technology

The traditional glass bottle, biodegradable bamboo paper label and oak cork.

Design Challenge

The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.

Project Duration

The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.

Operation Flow

The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.

Research

The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.

Inspiration

Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.

Project Overview

Jiao Yu Gin Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Laizhou Distillery.

 Award Logo
Silver Recognition

Laizhou Distillery was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Jiao Yu Gin Packaging.

DesignPRWire
Laizhou Distillery Press Releases

Explore the world of Laizhou Distillery through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 2 press releases for all journalists.


Jiao Yu Gin Unveils Exquisite Packaging Inspired by Sichuan's Bamboo Weaving Culture

Laizhou Distillery Introduces Jiao Yu Gin with Locally Inspired Packaging


Newsroom
Laizhou Distillery Newsroom

Find inspiration and award-winning creativity within the Laizhou Distillery Newsroom.

You are currently viewing Media Showcase № 154181. Visit Laizhou Distillery's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. Currently viewing: Press Kit / Media Showcase 154181 for Jiao Yu Gin. For extended content, visit Newsroom 348413.

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