Food Packaging
Lays Dungeons And Dragons

Food Packaging for PepsiCo

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

PepsiCo Design and Innovation 2024 Agency Silver Press Kit № 159630

Download Press Kit № 159630

Download Press Kit № 159630 Food Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Lays Dungeons and Dragons by PepsiCo Design and Innovation
Lays Dungeons and Dragons by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Food Packaging  by PepsiCo Design and Innovation
Food Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

PepsiCo Design and Innovation Lays Dungeons and Dragons
PepsiCo Design and Innovation Lays Dungeons and Dragons

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

PepsiCo Design and Innovation Food Packaging
PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

PepsiCoBrand Logo
PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Design Newswire
Lays Dungeons And Dragons Food Packaging Press Releases

Discover our press releases for Lays Dungeons And Dragons available in the following languages: English.


Press Kit
Lays Dungeons And Dragons Food Packaging Media Articles

We provide articles ready for publication on Lays Dungeons And Dragons, offered in several languages: Indonesian, English, Dutch, Japanese, Spanish, German, Portuguese, French, Chinese (Mandarin), Turkish, Russian, Korean, Italian, Arabic (Standard) and Hindi.


Unique Properties

LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.

Inspiration

The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Project Overview

Lays Dungeons And Dragons Food Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Lays Dungeons And Dragons Food Packaging .

DesignPRWire
PepsiCo Design and Innovation Press Releases

Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Immediate access is granted to 50 press releases for all journalists.


Lay's Dungeons And Dragons: A Legendary Collaboration for 2023 Blockbuster

PepsiCo Design and Innovation Unveils Epic New Packaging for Lay's Potato Chips Inspired by Dungeons and Dragons


Newsroom
PepsiCo Design and Innovation Newsroom

Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 159630. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. Currently viewing: Press Kit / Media Showcase 159630 for Lays Dungeons And Dragons. For extended content, visit Newsroom 133313.

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