Food Packaging
Lays Dungeons And Dragons

Food Packaging for PepsiCo

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

PepsiCo Design and Innovation 2024 Agency Silver Press Kit № 159630

Download Press Kit № 159630

Download Press Kit № 159630 Food Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Lays Dungeons and Dragons by PepsiCo Design and Innovation
Lays Dungeons and Dragons by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Food Packaging  by PepsiCo Design and Innovation
Food Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

PepsiCo Design and Innovation Lays Dungeons and Dragons
PepsiCo Design and Innovation Lays Dungeons and Dragons

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

PepsiCo Design and Innovation Food Packaging
PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

PepsiCoBrand Logo
PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Lays Dungeons And Dragons Food Packaging Press Releases

Press resources for Lays Dungeons And Dragons are offered in several languages: English.


Press Kit
Lays Dungeons And Dragons Food Packaging Media Articles

Leverage our ready-to-publish articles on Lays Dungeons And Dragons, offered in a range of languages: Indonesian, English, Dutch, Japanese, Spanish, German, Portuguese, French, Chinese (Mandarin), Turkish, Russian, Korean, Italian, Arabic (Standard) and Hindi.


Unique Properties

LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.

Inspiration

The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Project Overview

Lays Dungeons And Dragons Food Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Lays Dungeons And Dragons Food Packaging .

DesignPRWire
PepsiCo Design and Innovation Press Releases

Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Unlock 50 press releases now, directly accessible to journalists.


Lay's Dungeons And Dragons: A Legendary Collaboration for 2023 Blockbuster

PepsiCo Design and Innovation Unveils Epic New Packaging for Lay's Potato Chips Inspired by Dungeons and Dragons


Newsroom
PepsiCo Design and Innovation Newsroom

Unlock a treasure trove of award-winning designs by accessing PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 159630. Check out PepsiCo Design and Innovation's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are here: Press Kit / Media Showcase 159630 about Lays Dungeons And Dragons. Additional content is available in Newsroom 133313.

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