Underforest: Select
Brand Identity for Chiayi Forest District Office - Forestry Bureau
The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products. The branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy.
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Download Press Kit № 121055 Brand Identity for Chiayi Forest District Office - Forestry Bureau by SHAN MAI FOOD to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Underforest Select by SHAN MAI FOOD
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Brand Identity by SHAN MAI FOOD
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SHAN MAI FOOD Underforest Select
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SHAN MAI FOOD Brand Identity
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Chiayi Forest District Office Forestry BureauBrand Logo
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Underforest: Select Brand Identity Press Releases
Press resources for Underforest: Select are offered in several languages: English.
Underforest: Select Brand Identity Media Articles
Ready-to-feature articles on Underforest: Select are available in these languages: Indonesian, Hindi, Italian, Dutch, Turkish, Arabic (Standard), Korean, English, Portuguese, German, French, Spanish, Japanese, Russian and Chinese (Mandarin), for your convenience.
Unique Properties
The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Tags
#Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Production Technology
The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Design Challenge
The concept of "UNDERFOREST:SELECT" integrates three conditions: A. Be eco-friendly and coexist with the forests B. Revitalize the agricultural economy C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Project Duration
The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Operation Flow
Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Research
The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Inspiration
For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Project Overview
Underforest: Select Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit SHAN MAI FOOD.
Silver Recognition
SHAN MAI FOOD was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Underforest: Select Brand Identity.
SHAN MAI FOOD Press Releases
Discover SHAN MAI FOOD's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 4 press releases.
SHAN MAI FOOD Unveils "Underforest: Select" Brand Identity for Sustainable Forestry Economy
SHAN MAI FOOD introduces "Underforest: Select" brand identity, a collaboration with the Taiwanese government to support the under-forest economy, aiding local foresters in South Taiwan.
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