Pentaheal Clinic Rebranding

Brand Identity for Eidetic Marketing

The biggest motif of Pentaheal clinic design is extension. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol cross (+), an easy and simple visual language so that it can be recognized by global patients. The Symbol was balanced as branding in combination with P and H letters, which are the abbreviations of the hospital. The axis of the symbol is extended in both directions, to be used on various shapes and sizes of the brand application items.

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Pentaheal Clinic Rebranding by Eidetic Marketing

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Brand Identity by Eidetic Marketing

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Eidetic Marketing Pentaheal Clinic Rebranding

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Eidetic Marketing Brand Identity

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Pentaheal Clinic Rebranding Brand Identity Press Releases

Explore press materials for Pentaheal Clinic Rebranding, available in languages such as English.

Pentaheal Clinic Rebranding Brand Identity Media Articles

We provide articles ready for publication on Pentaheal Clinic Rebranding, offered in several languages: Portuguese, German, Dutch, Chinese (Mandarin), Hindi, Italian, French, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), English and Spanish.

Unique Properties

Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.

Tags

Functional medicine, Health, Well-being, Rebranding, Signage, Wellness

Production Technology

Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.

Design Challenge

Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.

Project Duration

The project started in July 2021 and finished in December 2021 in Seoul.

Operation Flow

Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.

Research

To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.

Inspiration

The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.

Project Overview

Pentaheal Clinic Rebranding Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Eidetic Marketing.

Bronze Recognition

Eidetic Marketing was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Pentaheal Clinic Rebranding Brand Identity.

Eidetic Marketing Press Releases

For journalists seeking engaging content: Explore our press releases featuring Eidetic Marketing's work, freely available for incorporation into your stories. Available now: 3 press releases ready for immediate access by journalists.

Pentaheal Clinic Unveils New Brand Identity Designed by Eidetic Marketing

Pentaheal Clinic's rebranding, designed by Eidetic Marketing, reflects the clinic's commitment to functional medicine and global patient recognition.

Eidetic Marketing Newsroom

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