Pepsi X Spotify

Beverage Packaging for PepsiCo

Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.

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Download Press Kit № 159644 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi x Spotify by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Pepsi x Spotify

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PepsiCo Design and Innovation Beverage Packaging

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Pepsi X Spotify Beverage Packaging Press Releases

For Pepsi X Spotify, find press releases in a variety of languages: English.

Pepsi X Spotify Beverage Packaging Media Articles

Ready-to-feature articles on Pepsi X Spotify are available in these languages: Chinese (Mandarin), Japanese, Hindi, Indonesian, English, Italian, Dutch, Spanish, German, Portuguese, French, Turkish, Korean, Russian and Arabic (Standard), for your convenience.

Unique Properties

Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.

Inspiration

In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Project Overview

Pepsi X Spotify Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Pepsi X Spotify Beverage Packaging.

PepsiCo Design and Innovation Press Releases

Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. 50 press releases are now available for immediate access by journalists.

PepsiCo Design and Innovation Unveils Pepsi X Spotify Limited-Edition Can Design

PepsiCo Design and Innovation collaborates with Spotify to launch a limited-edition can design for the Egyptian audience, integrating the expressive attitude of Gen Z and paying homage to the rap scene in Egypt.

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.