Beverage Packaging for PepsiCo Design and Innovation
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
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Download Press Kit № 137241 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Discover our press releases for Neon Zebra Brand Launch available in the following languages: English.
We provide articles ready for publication on Neon Zebra Brand Launch, offered in several languages: English, Spanish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, German, Portuguese, French, Dutch and Turkish.
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
Neon Zebra Brand Launch Beverage Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Neon Zebra Brand Launch Beverage Packaging.
Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Journalists can access 50 press releases immediately, ready for your use.
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Beverage Packaging for PepsiCo Design and Innovation
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Beverage Packaging for PepsiCo Design and Innovation
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