Pepsi New Year 2022 LTO by PepsiCo Design and Innovation innovative beverage packaging

Pepsi New Year 2022 LTO

Beverage Packaging for PepsiCo Design and Innovation

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

PepsiCo Design and Innovation 2022 Agency Golden Press Kit № 137256

Download Press Kit № 137256

Download Press Kit № 137256 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi New Year 2022 LTO by PepsiCo Design and Innovation

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Pepsi New Year 2022 LTO

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

PepsiCo Design and Innovation Beverage Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Pepsi New Year 2022 LTO Beverage Packaging Press Releases

Access press releases crafted for Pepsi New Year 2022 LTO in these languages: English.

Pepsi New Year 2022 LTO Beverage Packaging Media Articles

Ready for your features: articles on Pepsi New Year 2022 LTO in various languages, including Spanish, Turkish, Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Arabic (Standard), Hindi and English.

Unique Properties

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

Inspiration

Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Project Overview

Pepsi New Year 2022 LTO Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Pepsi New Year 2022 LTO Beverage Packaging.

PepsiCo Design and Innovation Press Releases

Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Journalists, gain instant access to 50 press releases today.

Pepsi Unveils Limited Edition Cans for New Year 2022

PepsiCo Design & Innovation Introduces Interactive Beverage Packaging for the Winter Holidays in Russia

PepsiCo Design and Innovation Newsroom

Unlock a treasure trove of award-winning designs by accessing PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 137256. Access PepsiCo Design and Innovation's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are now viewing the Media Showcase 137256 for Pepsi New Year 2022 LTO. You will find further content in Newsroom 133313.