Visual Identity Rdesign
Yumyum

Visual Identity Rdesign for PepsiCo Design and Innovation

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement. Drawing inspiration from Nigeria's electric environment, the design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out against the slim packaging, which includes a window onto the appetizing snack itself. When hunger strikes, YumYum sausage rolls offer a tasty solution.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169618

Download Press Kit № 169618

Download Press Kit № 169618 Visual Identity Rdesign for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Yumyum by PepsiCo Design and Innovation
Yumyum by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Visual Identity Rdesign by PepsiCo Design and Innovation
Visual Identity Rdesign by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

PepsiCo Design and Innovation Yumyum
PepsiCo Design and Innovation Yumyum

Download 1800 Pixels JPEG Image.

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Design Newswire
Yumyum Visual Identity Rdesign Press Releases

Press releases tailored for Yumyum are available in the languages: English.


Unique Properties

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.

Inspiration

Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Project Overview

Yumyum Visual Identity Rdesign has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Yumyum Visual Identity Rdesign.

DesignPRWire
PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Journalists, gain instant access to 61 press releases today.


PepsiCo Design and Innovation Unveils Bold Visual Identity Redesign for YumYum Sausage Rolls

PepsiCo Design and Innovation, based in New York, has launched a vibrant new visual identity for YumYum sausage rolls, inspired by the energetic spirit of Nigeria, and has been recognized with the Iron A' Packaging Design Award for 2025.


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PepsiCo Design and Innovation Newsroom

PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 169618. Access PepsiCo Design and Innovation's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are currently viewing Press Kit / Media Showcase 169618 for the Yumyum, with further content available in Newsroom 133313.

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