Doritos Solid Black 2023 by PepsiCo Design and Innovation innovative food packaging

Doritos Solid Black 2023

Food Packaging for PepsiCo

As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited edition series into a collaboration driven platform that amplifies Black artists. For the third Doritos and Solid Black series, it commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for limited-edition packaging.

PepsiCo Design and Innovation 2024 Agency Iron Press Kit № 159599

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Doritos Solid Black 2023 by PepsiCo Design and Innovation

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Food Packaging by PepsiCo Design and Innovation

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PepsiCoBrand Logo

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Doritos Solid Black 2023 Food Packaging Press Releases

Our Doritos Solid Black 2023 press releases are ready in languages: English, for your convenience.

Doritos Solid Black 2023 Food Packaging Media Articles

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Unique Properties

As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.

Inspiration

We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Project Overview

Doritos Solid Black 2023 Food Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Doritos Solid Black 2023 Food Packaging .

PepsiCo Design and Innovation Press Releases

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Doritos Solid Black 2023 Unveiled by PepsiCo Design and Innovation

PepsiCo Design and Innovation Introduces the Limited-Edition Doritos Solid Black 2023

PepsiCo Design and Innovation Newsroom

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You are currently viewing Media Showcase № 159599. Navigate PepsiCo Design and Innovation's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Welcome to Press Kit / Media Showcase 159599 on Doritos Solid Black 2023. Discover additional content in Newsroom 133313.