Immersive Experience
Cheetos Cheesy Verse 2024

Immersive Experience for PepsiCo Design and Innovation

In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. The immersive experience was bigger than previous years, Cheetos faithful was invited to explore the world of Cheetos through 10 unique experiences.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169566

Download Press Kit № 169566

Download Press Kit № 169566 Immersive Experience for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Cheetos Cheesy Verse 2024 by PepsiCo Design and Innovation
Cheetos Cheesy Verse 2024 by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Immersive Experience by PepsiCo Design and Innovation
Immersive Experience by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Cheetos Cheesy Verse 2024
PepsiCo Design and Innovation Cheetos Cheesy Verse 2024

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

PepsiCo Design and Innovation Immersive Experience
PepsiCo Design and Innovation Immersive Experience

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Cheetos Cheesy Verse 2024 Immersive Experience Press Releases

Access press releases crafted for Cheetos Cheesy Verse 2024 in these languages: English.


Unique Properties

In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.

Inspiration

Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Project Overview

Cheetos Cheesy Verse 2024 Immersive Experience has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Cheetos Cheesy Verse 2024 Immersive Experience.

DesignPRWire
PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 61 press releases are available right now.


Cheetos Cheesy Verse 2024 Unveils Expanded Immersive Experience in Mexico City, Wins Prestigious Design Award

PepsiCo Design and Innovation launched the third edition of the Cheetos Cheesy Verse in July 2024, inviting fans to explore ten unique, flavor-themed worlds in Mexico City, further cementing the brand's reputation for creativity and earning the Iron A' Design Award for excellence in immersive experiences.


Newsroom
PepsiCo Design and Innovation Newsroom

Find inspiration and award-winning creativity within the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 169566. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing the Media Showcase 169566 for Cheetos Cheesy Verse 2024. You will find further content in Newsroom 133313.

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